Yes to Carrots Branches Out

Yes To Inc., the natural beauty brand that utilizes the power of carrots, will enter the anti-aging skin care category with its next fruit of choice – blueberries. The brand also features products with tomato and cucumber.

According to WWD, the five-item Yes to Blueberries Age Refresh line will launch in the U.S. in October, before rolling out to the brand’s global distribution of more than 30,000 doors in 31 countries. Currently, Yes To is in about 18,000 stores in the U.S., including Walgreens and Target.